Proof of Concept Pitch
This project was pitched to the client by R2C Group, to convince Loan Depot could create a graphics-only spot, driven by a voice over, and kept modular to accommodate the nearly-weekly rate changes that occur in the mortgage industry. The 30 second proof-of-concept convinced them to go with the larger project and media buy. The project was completed in a week.
- 3D Animator
- Motion Graphics
- Graphic Design: Damon Gaumont