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Tripwire Rich Media Campaign

Overview

While at R2C Group, Nate worked on the Tripwire web animations. In order to utilize the same animated kinetic type video across a variety of rich-media assets, we developed a video that could be cropped to 300x250, 728x90, and also viewed fully, at 1920x1080. This meant with just a slight bit of editing before the final render, we achieved three different videos with the same creative. There was also the requirement of no-audio, which meant the timing of the text had to be readable.

Credits

Role

  • Motion Graphics
  • Flash/Double Click Integration

Team

  • Creative Director: Don Dougherty
  • Graphic Design: Matthew Stroh

Agency

R2C Group