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Interactive Video and Lead Generation

Overview

While at R2C Group, we developed an interactive media player that allowed for scripted, multi-path video experiences. It’s easiest to think of this as a choose-your-own-adventure video experience tied to lead generation. Once the viewer had completed their journey, their interest and path was sent to Salesforce as part of the lead information.

Credits

Role

  • Flash Development
  • Video Editing
  • Motion Graphics
  • Art Director
  • Product Lead

Team

  • Flash Developer: Dustin Rush
  • Footage: Repurposed from previous shoots (uncredited)

Agency

R2C Group