Overview

While at R2C Group, Nate worked on the Tripwire web animations. In order to utilize the same animated kinetic type video across a variety of rich-media assets, we developed a video that could be cropped to 300×250, 728×90, and also viewed fully, at 1920×1080. This meant with just a slight bit of editing before the final render, we achieved three different videos with the same creative. There was also the requirement of no-audio, which meant the timing of the text had to be readable.